Beginner’s Guide to Paid Search & Google Ads
Google Ads for Beginners. Our Google Ads guide for beginners will show you how paid search will help you reach new customers and grow your business. Learn how Targeting, Keywords, Quality Scores, and Effective
Defining Business Goals for a Bullet-Proof Marketing Strategy
Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a
The Advantages of Pay-Per-Click Advertising
PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out
Using Video Content to Boost Conversion Rates
If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement this year. Businesses need video
Digital Marketing Strategies with the Best Returns
Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An
How to Improve Online Impressions of your Business
Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,
5 Tips for Reducing Your Cost per Lead on Facebook
For most businesses, simply posting on Facebook isn’t enough. While Facebook is home to 1.56 billion daily active users, it’s not always easy to get in front of your audience. While your
How to Win Your Competitors’ Customers
Want More Traffic? Schedule A Free Strategy Session Featured Posts Get advice to improve your: IMPRESSION REVENUE REPUTATION Find the information you need: Find us on Facebook Discover More
Understanding Native Advertising
This Year’s Guide to Native Advertising Digital advertising is all about creating brand messages that persuade and motivate consumers to take action. The most effective advertising will be eye-catching, memorable,
The Rise of Data-Driven Marketing
Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to