Advertising Intelligence

Analytics and Reporting Tool

Advertising Intelligence is the term given to the concept of tracking and analyzing advertising data to gain actionable insights into ad spend and placement to better inform the overall digital marketing planning process.

MercDigital uses Advertising Intelligence tools to track and analyze advertising data from across each channel used within your overall marketing campaign.

Advertising Intelligence analyzes your ad campaigns within one dashboard so you can see exactly what’s working across the various ad platforms. Discover the secret to a killer campaign, pinpoint what’s making you money, and use automation to stay on top of reporting and planning.

Delivering the best digital marketing strategy for your business depends upon access to the latest analytics software and experienced marketing analysts.

Our in-depth analytics and reporting help us determine the best way to reach your ideal customer.

Find out which channel is the best for your brand message.

What style or format of creative content is having the biggest impact?

Which of your marketing tactics are bringing you the biggest return on investment?

MercDigital uses live reporting with average sales and close rate data to show you your true ROI from each advertising channel.
Reported metrics show your customer’s experience throughout the sales funnel including Impressions, Clicks, Conversions, and final Close Rates.

You’ll have access an executive report that allows you to easily see what’s happening across your digital marketing channels. Over time, advanced reporting allows you to see how specific ad campaigns and advertising timeframes performed in the past.

Real-time performance reporting across your ad campaigns provides actionable insights into ad spend and placement allowing us to re-target successful marketing tactics.

MercDigital can deliver consolidated reporting from:

Google Search Ads
Google Display Ads
Google Shopping Ads
Gmail Ads
Facebook Ads
Instagram Ads
Messenger Ads
YouTube Ads
Audience Network Ads

Discover More of MercDigital's Marketing Services

What is Digital Marketing?

Digital marketing includes the range of advertising and marketing efforts that use the internet or an electronic device. Businesses leverage digital channels such as search engines, social media, their website, online store, business blog, video, email, and SMS to connect with current and prospective customers.

What is Data Driven Marketing?

Data-driven marketing refers to advertising and marketing strategies built on insights gained from the analysis of big data. This data is collected through actual consumer interactions and engagements. Analyzing this data provides a solid foundation for decision making. It can be used to make predictions about future behaviors and to develop targeted marketing campaigns to influence consumers. The goal of data-driven marketing is to offer a personalized customer experience, enhance the reputation of your brand, and optimize sales conversions. Take the guesswork and risk out of your marketing decisions with access to actionable insights from solid data and analytics.

What are some examples of Digital Marketing

There are an ever-increasing number of ways brands can use digital marketing to benefit their marketing efforts, increase sales, and build brand awareness. Digital marketing tactics and methods include search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce, social media marketing, social media influencing, e-mail marketing, mobile marketing, display advertising, eBook downloads, market segmentation, re-targeting, in-game advertising, user-generated content, and building customer loyalty with customer relationship management tools.

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Sales went through the roof with the new email marketing and review requests systems MercDigital put in place. Working with their reps was easy and reassuring. I couldn’t believe how easy it was to bring in more customers.

Our company hadn’t kept up with Facebook and social media. We had information to put online but no time or experience with how to market ourselves in that format. Getting blog posts written and help setting up our social media presence was exactly what we needed to reach audiences we were missing out on.

About Us

Our highly talented team of digital strategists, content marketers, social media specialists, and designers will help you reach your growth goals. We take a results-driven approach using analytics and reporting systems with full transparency, so you stay in control.