Managed Blog Posts

Content Marketing Tactics

Businesses use blog articles to establish a strong online presence across their market. Regular blog posts build trust and establish your brand as an authority in your field. Links to your blog from your social media pages or from user-shared content is one of the best ways to drive new customers to your website.

Having quality content on your blog, with strong internal linkage, will drastically increase the organic search ranking of your product and category pages. For boosting search ranking and analytics, improving your click-through interaction rate and time on page is essential. Google uses ‘time on page’ as an important measure to determine search ranking, so offering valuable content worth sticking around for is the best way to help your customers and your SEO.

Establish a strong online presence, build trust, and establish your brand as the experts in your field with search optimized blog articles.

Blog content can be the best way to get in front of your target market and build your brand.

Depending on your overall marketing strategy, MercDigital can offer a range of options to help raise your online presence, generate interest in your products, or establish your reputation with knowledgeable articles published on your business blog.

If you don’t already have an operational blog platform for your business, MercDigital can set you up with a custom Blog Page Build. We’ll design and create a professional blog profile and publication page for you to use. If you have time, either you or your in-house marketing or content creation team can write and upload your own in-house content to your business blog. Alternatively, MercDigital can help you maintain a steady flow of new content with a managed Blog Package.

MercDigital can provide services for:

A single, fully researched and SEO optimized blog post can be written on any topic of your choosing. We have a large pool of talented writers to drawn on – many of whom have specific experience in retail, finance, marketing, travel, health services, home decoration or renovation, technology, and more.

Each blog post would be approximately 300-400 words. Each blog article will come to you fully edited, proofread, and in the form of publish-ready copy in Word, Excel, or .CSV. In addition to the main text, your blog post will include an SEO-friendly title, H1 and H2 headers, and a blog excerpt. The excerpt is ideal to use across social media platforms when promoting your content. You can also supply us with images to include or specific linked sources. Upon receipt of your customized blog posts, you’re invited to review the content. You have up to 48 hours to request revisions.

A single professionally written blog post is a great idea for those busy periods when your staff don’t have time to stay on top of your content marketing.

MercDigital can supply you with fresh, up-to-date content for your business blog written by expert freelance authors. Our content team will work with you to create content relevant to your industry and audience. Regular posts on your blog helps to solidify your web presence and ensures that customers have new content to read during visits to your website.

Writing timely, regular blog articles on a range of topics relevant to your target audience shows your potential clients that you have your finger on the pulse of the latest industry news. Using your blog posts to address hot topics, changes in your market, current affairs, and even controversial topics makes it more likely that your posts will be shared via social networks. We can help you take advantage of current trends to increase the reach of your brand and message.

As with our one-off blog articles, each blog post comes to you fully edited and ready for publication. Articles are between 300 – 400 words with linked sources and an image. New written content is delivered within guaranteed deadlines to ensure that you have a steady stream of new content to share with your audience.

A Blog Package with 12 fully customized blog posts suited to your current ad campaign allows you to quickly offer your customers a series of topical and highly relevant articles. Authors with subject matter expertise will research and write on specified topics that will be published on your blog over a timeframe to suit your campaign.

Having a series of related topics with easy internal links to follow is a powerful way to draw customers further into your sales funnel. Research shows that readers are more likely to stay on the page or click through for more information if your content is interesting, engaging, and relevant.

Writing Blog Posts alongside product descriptions or paid social media ads improves the overall performance of your campaign.

MercDigital’s fully managed blog content service will take care of your content creation to ensure a steady and frequent stream of blog articles with a consistent message across your entire ad campaign.

When it comes to search engine results, google prioritizes sites with new content. But most business owners are so busy running their company or creating their products that they don’t have the time to post articles on a blog. Despite how important content marketing is, there are only so many hours in the day. Our managed, steady content services allow you to easily hire a professional content marketing team to get your message out there and help you rank higher on the search results page.

With this package, a strategy expert will ask you a few questions and chat about your needs. Then our experts will conduct research into the best keywords for your niche. Each month, we’ll craft four premium quality blog posts up to 600 words each. To ensure consistency, the same writer or writing team will be assigned to all your content. If you have a WordPress website, we will publish the blog posts to your site for you. We’ll also share articles across your social media channels (Facebook, Twitter, Pinterest, LinkedIn, and Google for Business). You’ll receive alerts letting you know there’s new content for you to review and, with a single click, your content will be published automatically – there’s nothing else you need to do!

Discover More of MercDigital's Marketing Services

What is Digital Marketing?

Digital marketing includes the range of advertising and marketing efforts that use the internet or an electronic device. Businesses leverage digital channels such as search engines, social media, their website, online store, business blog, video, email, and SMS to connect with current and prospective customers.

What is Data Driven Marketing?

Data-driven marketing refers to advertising and marketing strategies built on insights gained from the analysis of big data. This data is collected through actual consumer interactions and engagements. Analyzing this data provides a solid foundation for decision making. It can be used to make predictions about future behaviors and to develop targeted marketing campaigns to influence consumers. The goal of data-driven marketing is to offer a personalized customer experience, enhance the reputation of your brand, and optimize sales conversions. Take the guesswork and risk out of your marketing decisions with access to actionable insights from solid data and analytics.

What are some examples of Digital Marketing

There are an ever-increasing number of ways brands can use digital marketing to benefit their marketing efforts, increase sales, and build brand awareness. Digital marketing tactics and methods include search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce, social media marketing, social media influencing, e-mail marketing, mobile marketing, display advertising, eBook downloads, market segmentation, re-targeting, in-game advertising, user-generated content, and building customer loyalty with customer relationship management tools.

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Sales went through the roof with the new email marketing and review requests systems MercDigital put in place. Working with their reps was easy and reassuring. I couldn’t believe how easy it was to bring in more customers.

Our company hadn’t kept up with Facebook and social media. We had information to put online but no time or experience with how to market ourselves in that format. Getting blog posts written and help setting up our social media presence was exactly what we needed to reach audiences we were missing out on.

About Us

Our highly talented team of digital strategists, content marketers, social media specialists, and designers will help you reach your growth goals. We take a results-driven approach using analytics and reporting systems with full transparency, so you stay in control.