Display Ads Campaign

Awareness and Impression Building Tactics

Like other digital advertising formats, Display Ads target online consumers through demographics such as their age, gender, interests, and location. The advantage of Display Ads is your ability to specifically target consumers with an increased likelihood of becoming your customer. With Display Ads, your advertisements are shown only to people who have an interest in your product or service, so you don’t waste money on serving impressions to the wrong audience.

Display Ads are extremely affordable and highly effective! A Display Ads Campaign gives you the ability to get in front of the consumers most likely to be interested in your product or service. With Display Ads, you can target your competitors’ customers, remarket your products and services to past website visitors, or highlight your brand with people that are browsing websites relevant to your business.

Paid Advertising is the foundation of any successful marketing campaign – it’s often the way consumers first discover a business and learn more about the products and services they offer. Apart from bringing in a wealth of new leads, the best thing about paid online advertising is it’s easy to track! You’ll see real results with a breakdown of your impressions, clicks, in-store visits, phone calls, and sales.

Before you get started with a Display Ad Campaign, one of our strategy specialists will discuss your business goals and market challenges to ensure your digital marketing campaign gets the best results. Then we can begin the process of Digital Ad Setup. This involves building ad assets and setting up the best ad targeting and delivery methods to meet your goals. In addition to Display Ads, our Digital Ad Setup covers everything your business needs to launch PPC or Google Search Ads, Native Ads, a Facebook Ads campaign, or YouTube video campaign.

The MercDigital team will handle all the heavy lifting from market analysis, campaign design, creative, targeting, delivery, and reporting so you can remain focused on sales and servicing your new customers.

MercDigital can provide services for:

Display Advertising refers to ads shown on third-party websites, in apps, or on social media, often in a banner or leaderboard type format. Display Ads are generally image, video, or text-based based ads designed to attract your audience’s attention and offer a clear incentive to click to your website or visit your store.

Display Ads are a great option for smaller business who can’t afford to invest in a large advertising campaign. They are also a great way to enhance a broader Awareness campaign by expanding the reach of your brand promotion. Display Ads are successful because they are shown only to consumers who have shown interest in related content.

Display Ads give you an advantage when it comes to engaging new customers based on their online browsing behavior. By aligning your ad delivery with the digital content they are already consuming, you can better connect with potential customers. And, when it comes to remarketing campaigns, display ads show some of the best results for customer acquisition. Automated targeting makes it easy to remind visitors about the great deals they saw on your website.

Display Ads vs Search Ads – While Search Ads generally appear in response to a consumer actively looking for information, a Display Ad appears in response to past browsing behavior and personal interests.

Display Ads vs Native Ads – Display Ads also differ from Native Ads in that Display Ads are designed to stand out and attract attention. Native Ads are delivered to blend in and match the content or editorial flow of the social platform or webpage they appear on. Display Ads are like online billboards creating brand awareness for your business.

MercDigital offers a fully managed Display Ad campaign. We will create the copy and visual creative for your banner ads, set up targeting, manage ad delivery, and communicate with monthly ad performance reporting.

Our Display Ad Targeting uses a range of technology including:

geo-fencing
geo-conversion zones
IDFA unique device IDs
in-app display advertising networks
programmatic bidding
conversion-optimized landing page
landing page analytics
tracking pixels
dashboard KPI reporting

A LocalAds Display campaign takes things one step further by using GPS technology to target consumers as they interact with their mobile devices while in proximity to your store or other designated location. A LocalAds Display campaign lets you deliver ads based on where consumers are located, where they go afterwards, and how they behave both online and offline.

LocalAds use location targeting to identify customers within a defined location and deliver a precisely targeted Display Ad. GPS coordinates can target people within 3 feet of any destination such as your store, the parking lot, nearby beach, sporting field, medical center, or even your competitor’s retail center.

When a consumer enters an identified and blueprinted location, our technology allows us to capture the device ID of their mobile phone and then track their online user experience. When they open an app such as a game, weather, or news app on their phone, an ad for your business will appear in the app.

LocalAds targeting options include:

Geo-targeting – Targeting a specific city, zip code, retail center or radius.
Geo-fence Targeting – Retarget customers who visit or commute through any business’s location.
Competitor Targeting – Can be used to target your competitors’ store locations.
Event Targeting – Target visitors of an event with your message for up to 30 days after the event.
Behavior & Demographic Targeting – Targeting users based on demographics or interests.
Category Contextual – Targeting on sites with content relevant to your industry.
Keyword-level Contextual – Targeting content with terms relevant to your industry.
Keyword Search Retargeting – Targeting search terms relevant to your business market.
Site Retargeting – Targeting users who have previously visited your website as they surf the web.

Our premium service makes it easy to allocate your marketing budget for the best results. Because we recognize that there are multiple tactics that drive advertising results, we make sure your business promotion runs on the platform giving you the best returns.

We can measure performance across a range of platforms and optimize our efforts on the highest performing channel and delivery formats. We’ll employ our advanced location targeting technology to identify customers in a defined location, and then add them to our retargeting mix across a range of platforms. We’ll track consumers with an active Display Ad campaign after they’ve left your store and continue to serve ads across Search and Video as well as within smartphone apps.

With our advanced ID and tracking technology, a LocalAds Premium Digital Campaign is the best way to interact with each consumer after they’ve left your business or location. Continue to target interested consumers based on their past behaviors with personalized ads according to their demographics, interests, and browsing activities. We’ll make sure your ad finds them on the online platform they frequent and engage in most often.

Discover More of MercDigital's Marketing Services

What is Digital Marketing?

Digital marketing includes the range of advertising and marketing efforts that use the internet or an electronic device. Businesses leverage digital channels such as search engines, social media, their website, online store, business blog, video, email, and SMS to connect with current and prospective customers.

What is Data Driven Marketing?

Data-driven marketing refers to advertising and marketing strategies built on insights gained from the analysis of big data. This data is collected through actual consumer interactions and engagements. Analyzing this data provides a solid foundation for decision making. It can be used to make predictions about future behaviors and to develop targeted marketing campaigns to influence consumers. The goal of data-driven marketing is to offer a personalized customer experience, enhance the reputation of your brand, and optimize sales conversions. Take the guesswork and risk out of your marketing decisions with access to actionable insights from solid data and analytics.

What are some examples of Digital Marketing

There are an ever-increasing number of ways brands can use digital marketing to benefit their marketing efforts, increase sales, and build brand awareness. Digital marketing tactics and methods include search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce, social media marketing, social media influencing, e-mail marketing, mobile marketing, display advertising, eBook downloads, market segmentation, re-targeting, in-game advertising, user-generated content, and building customer loyalty with customer relationship management tools.

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About Us

Our highly talented team of digital strategists, content marketers, social media specialists, and designers will help you reach your growth goals. We take a results-driven approach using analytics and reporting systems with full transparency, so you stay in control.