Defining Business Goals for a Bullet-Proof Marketing Strategy
Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a
The Advantages of Pay-Per-Click Advertising
PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out
5 Tips for Reducing Your Cost per Lead on Facebook
For most businesses, simply posting on Facebook isn’t enough. While Facebook is home to 1.56 billion daily active users, it’s not always easy to get in front of your audience. While your
Understanding Native Advertising
This Year’s Guide to Native Advertising Digital advertising is all about creating brand messages that persuade and motivate consumers to take action. The most effective advertising will be eye-catching, memorable,
The Rise of Data-Driven Marketing
Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to